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Shreyas Rajan
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Jan 9, 2021

Does Your Marketing Plan Need a Change

Change is good, right? Not always. But when is it bad? Is it a question of good or bad? It may sound philosophical. Maybe it is. In business or in marketing, change isn’t always good. When you have certain promotional actions that are making things happen, or in better terms…

Marketing

2 min read

Does Your Marketing Plan Need a Change
Does Your Marketing Plan Need a Change

Jan 8, 2021

Move Forward with a Online Website

There are many various ways to advertise your business on the web. Email Marketing campaigns, banner ads and citing your business on industry related forums and message boards are just a couple of the preferred options for Internet marketing. Another Internet marketing strategy involves creating and advertising an internet site…

Web Development

2 min read

Move Forward with a Online Website
Move Forward with a Online Website

Jan 6, 2021

How to fix your Brand Management

Earlier, the management of an organization’s brand has typically been the only domain of the organization’s marketing team. With the growth of the internet and people’s need for quick information, there’s a greater contribution of PR professionals to become more directly involved an organization’s brand management. The Dictionary of Business…

Branding

2 min read

How to fix your Brand Management
How to fix your Brand Management

Dec 23, 2020

Evolution of Programmatic Marketing in India

India being one of the world’s largest tech hubs, companies are changing their advertising from traditional to programmatic. A recent report by InMobi reveals 8 out of 10 advertisers see efficiency gains with programmatic buying. Current Scenario Programmatic marketing constitutes lower value formats which are not preferred by larger advertising companies. Though…

Programmatic

2 min read

Evolution of Programmatic Marketing in India
Evolution of Programmatic Marketing in India

Nov 19, 2020

Security Challenges for Remote & Hybrid Workforces

The year 2020 is an exceptionally unique year. Incited by a worldwide pandemic, we’ve been compelled to change numerous things about how we live, work and relate. For most organizations, this implies a fast and exhaustive move towards remote work. …

Data

3 min read

Shreyas Rajan

Shreyas Rajan

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