Change is good, right? Not always. But when is it bad? Is it a question of good or bad? It may sound philosophical. Maybe it is.

In business or in marketing, change isn’t always good. When you have certain promotional actions that are making things happen, or in better terms…

There are many various ways to advertise your business on the web. Email Marketing campaigns, banner ads and citing your business on industry related forums and message boards are just a couple of the preferred options for Internet marketing. Another Internet marketing strategy involves creating and advertising an internet site…

Earlier, the management of an organization’s brand has typically been the only domain of the organization’s marketing team. With the growth of the internet and people’s need for quick information, there’s a greater contribution of PR professionals to become more directly involved an organization’s brand management.

The Dictionary of Business…

India being one of the world’s largest tech hubs, companies are changing their advertising from traditional to programmatic. A recent report by InMobi reveals 8 out of 10 advertisers see efficiency gains with programmatic buying.
Current Scenario
Programmatic marketing constitutes lower value formats which are not preferred by larger advertising companies. Though…

Shreyas Rajan

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